• Home
  • Overview
  • Strategic priorities

Strategic priorities

We have made substantial progress with our core technologies across the group over the recent years. This gives us confidence that through our skills and expertise in location data and technologies, we are well positioned to capture growing opportunities in the area of Consumer Wearables, Autonomous Driving, Connected Car and Telematics. These areas all require the technological and product expertise that TomTom is able to provide and form an important part of our growth strategy, product roadmap and investments for the foreseeable future.


We are determined to further build on our path of growth. This can be achieved through growth from non-PND product sales whilst extracting the value from the PND category, which we believe will remain a meaningful category in its own right for the foreseeable future. With the introduction of our own branded GPS sport watches and action camera, we have diversified our Consumer product portfolio into the sports market and aim to continue to build on this with innovative new products.

Our new mapmaking platform is essential for creating a stronger market position as well as for pursuing new opportunities in the Automotive and Licensing markets. We believe that our new mapmaking platform, together with our traffic and navigation software, will enable TomTom to pursue further growth opportunities with existing and new customers for connected navigation, Advanced Driver Assistance Systems (ADAS), and Autonomous Driving. We are committed to play a leading role in Autonomous Driving and our product roadmap reflects our strategy to map the global road network with precise road geometry data. In 2015, we delivered commercial samples of our HD map, which is designed for Autonomous Driving, for all highways in Germany. Our HD map is being extended to cover North America, Europe and other regions.

The underlying industry dynamics for our fleet management business remain favourable. A combination of short return on investment for our customers and an under-penetrated market allow us to plan for long-term double-digit growth of our Telematics revenue. We also see new opportunities arising in the aftermarket Connected Car services industry, which can take advantage of the capabilities of our Telematics technology. This allows us to target new business and consumer markets, including OEMs, dealerships, importers, servicing and leasing companies and the usage-based insurance (UBI) sector.