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About TomTom

Every day, millions of people around the world depend on TomTom to make smarter decisions. We design and develop innovative products that make it easy for people to keep moving towards their goals. Best known for being a global leader in navigation and mapping products, we also create GPS sport watches, action cameras, as well as state-of-the-art fleet management solutions and industry-leading location-based products.



Founded in 1991, TomTom has grown from a Dutch-based start-up company into a leading multi-national, global brand. The original founders remain committed to the business and together with over 4,600 employees are focused on driving innovation and helping people achieve their goals.

TomTom began with software development for B2B mobile applications and personal digital assistants (PDAs) for consumers in 1991. Soon after, TomTom became the market leader in PDA software with navigation applications such as RoutePlanner and Citymaps. In 2002, the TomTom Navigator was launched providing customers across Europe with an easy-to-use, affordable navigation solution for the first time.

A year after the successful launch of TomTom Navigator, it was clear there was a strong demand for an all-in-one, easy-to-use, portable navigation device. The result was not just a new product, but also an entirely new category in consumer electronics: the Portable Navigation Device (PND).

The PND became the fastest selling consumer technology device in history, as the trusted travel companion for millions of drivers. Demand grew rapidly across Europe and North America and in the 11 years since its launch, over 78 million TomTom PNDs have been sold in 41 countries.


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In the years that followed, we continued to innovate and create new products, both in the B2C and the B2B segments.

In 2013, our consumer product portfolio was extended with TomTom GPS sport watches, providing sport enthusiasts easy-to-use devices on their wrist, eliminating the need for chest straps, smartphone and wires during their workout. In 2015, the TomTom Bandit action camera was launched, the first with a built-in media server, making it easy to create and share videos in a matter of minutes.

TODAY, TOMTOM'S B2C ACTIVITIES INCLUDE PNDs, sport watches, action cameras and smartphone navigation applications

Over the years, we acquired a number of new businesses including Datafactory (which formed TomTom Telematics), Applied Generics (which formed TomTom Traffic), the automotive engineering team from the Siemens R&D division (which formed TomTom's Automotive business unit) and Tele Atlas, one of the largest digital mapmaking companies in the world (which formed TomTom Maps).

These acquisitions provided specialist data, technology, knowledge, and resources to deliver a best-in-class navigation and location-based experience for our customers.

Our Telematics business grew into a leading global provider of fleet management and vehicle telematics solutions, reaching an installed base of 605,000 vehicles at the end of 2015. Telematics is recognised as the largest and fastest-growing telematics provider in Europe today.

We are revolutionising the way maps are delivered, with our new transactional mapmaking platform, that will enable near real-time maps. With the deployment of this important technological innovation, we are uniquely positioned to fully address the need for highly accurate and always up-to-date maps. TomTom is committed to using the NDS map format, which is integrated into our navigation software on device-based and server-based navigation applications.

The strength of our technology resulted in TomTom becoming a key partner for important strategic collaborations for Advanced Driver Assistance Systems (ADAS) and Autonomous Driving over the recent years. Together with our state-of-the-art real-time traffic information and navigation software, TomTom's products are sold to customers across various markets, reaching over 800 million people around the world every day.

TOMTOM'S B2B ACTIVITIES INCLUDE fleet management solutions, embedded navigation systems & components and location-based solutions


1.3Privacy and data governance


WE BELIEVE PRIVACY IS ABOUT FREEDOM AND BEING ABLE TO DECIDE FOR ONESELF how one's data is used and by whom; this is why we have established our Privacy Principles

TomTom is a highly data intensive company. To create and maintain our various products and services, we process billions of data points every day and, for example, we use petabytes of road side imagery every day. We do this on a global scale. A significant part of the information is contributed by our users or in other ways relates to individuals. It is paramount to the continuity of us being able to use our users’ data that we retain their trust.

We operate according to the privacy laws applicable in the various countries we are active. Because we are rooted in Europe, European privacy laws also apply. These laws are considered to be some of the most extensive in the world. They offer a high level of protection to our users by only allowing us to use their data when the strict conditions of these laws are met. Our company policy on privacy and processing of personal data reflects these laws and we apply this policy globally. To make it easier for our users to understand this policy, we have translated them into ten promises we make. These can be found on our website: tomtom.com/privacy.

To be able to live up to our promises, we employ what is generally known as 'privacy by design'. Effectively this means that when designing and engineering our products and services, privacy and properly dealing with data from or about our users is a topic we consider right from the start and have this thinking embedded throughout our engineering and operations.